The Timeless Legacy of Burberry: From Trench Coats to Global Luxury
Founded in 1856 by Thomas Burberry, the British luxury fashion house Burberrymodern luxury powerhouse.
Beginnings: A Stroke of Genius
At just 21, Thomas Burberry opened his first shop in Basingstoke, England, specializing in outerwear designed to withstand harsh weather. His breakthrough came in 1879 with the invention of gabardine—a breathable, water-resistant fabric that revolutionized rainwear. This innovation laid the foundation for the brand's signature trench coat, later adopted by British soldiers in World War I.
Defining Moments
- 1901: The Equestrian Knight logo is introduced, symbolizing protection and nobility.
- 1920s: The Burberry Check—a camel, black, red, and white tartan—debuted as a coat lining, later becoming a status symbol.
- 1955: Queen Elizabeth II granted Burberry a royal warrant, solidifying its prestige.
For a closer look at Burberry’s iconic products, explore this detailed spreadsheet
From Utility to Pop Culture
Burberry’s trench coats transcended functionality, appearing on silver-screen legends like Audrey Hepburn and Humphrey Bogart. By the 1990s, the brand faced challenges as counterfeit check patterns diluted its exclusivity. Under CEO Angela AhrendtsChristopher Bailey, Burberry reclaimed its luxury status by embracing digital marketing and collaborations, attracting millennial audiences.
Modern Reinvention
Today, under creative director Daniel Lee, Burberry continues to innovate. Initiatives like carbon-neutral runway showsWhite Cliffs of Dover.
"Sustainability and heritage aren’t opposites—they’re intertwined in Burberry’s future." – Daniel Lee
A Legacy Woven in Fabric
From military apparel to must-have accessories, Burberry’s story is one of reinvention. Its ability to honor tradition while embracing change ensures its place as a global luxury icon. As the brand strides into its third century, the question isn’t whether Burberry will remain relevant—but how it will define the next era of fashion.