Founded in 1856 by Thomas Burberry, Burberry is synonymous with British luxury, known for its classic patterns, innovative fabrics, and enduring designs. Originally established as a small outfitter in Basingstoke, England, the brand has grown into a global symbol of sophistication, captivating fashion enthusiasts for over a century.

From Humble Beginnings to Iconic Status

Burberry’s journey began when 21-year-old Thomas Burberry opened his first store, specializing in high-quality outerwear. By 1879, he revolutionized rainwear by inventing gabardine—a breathable, weatherproof fabric coated in a water-resistant lanolin solution. This breakthrough paved the way for the iconic Trench Coat, initially designed for British soldiers during World War I. The coat’s durable yet stylish design, complete with epaulettes and a storm flap, became a civilian wardrobe staple post-war.

The Signature Check and Global Expansion

In 1924, Burberry introduced the Nova Check—an instantly recognizable beige, black, white, and red plaid pattern. Initially used as a coat lining, the check soon became a hallmark of the brand, adorning scarves, bags, and accessories. However, by the late 20th century, counterfeit products diluted its exclusivity, prompting Burberry to rebrand in the 2000s under CEO Angela Ahrendts. The revitalized strategy balanced heritage with modernity, leveraging celebrity endorsements and digital marketing to attract younger audiences.

Today, Burberry’s range extends beyond trenches to include perfumes, eyewear, and even monthly updated collections

A Cultural Phenomenon