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Founded in 1856 by Thomas Burberry, the iconic British luxury fashion house, Burberry, began as a small outfitter's shop in Basingstoke, England. What started as a humble store catering to outdoor wear has since evolved into a global symbol of sophistication and innovation.
Did you know?
The Burberry trench coat was originally designed for British soldiers during World War I!
In 1879, Thomas Burberry revolutionized rainwear by inventing gabardine, a durable, weather-resistant, and breathable fabric. This breakthrough laid the foundation for the brand's legendary trench coats. By 1891, Burberry opened its first London store, and by the early 20th century, their coats became standard issue for British military officers.
Burberry's identity continued evolving throughout the 20th century, balancing tradition with contemporary relevance. The brand faced challenges in the late 20th century as its signature check became overexposed, but under creative directors like Christopher BaileyBritish luxury fashion
Contemporary Burberry represents an intriguing intersection of tradition and disruption. The brand consistently leads in digital innovation, being one of the first luxury brands to: Under Riccardo Tisci's direction since 2018, Burberry has introduced bold new interpretations of its classic symbols, such as revamped animal motifs alongside the traditional check. The current collections appeal to younger demographics while honoring the brand's British heritage through sustainable innovation
Burberry today stands as a testament to British ingenuity in fashion - from weatherproof coats satisfying military needs to being a runway standard embraced by celebrities worldwide. Now into its third century, this,heritage;British house successfully bridges nostalgia with contemporarycultural; relevance.
Period
Important Milestone
2006
Launched Burberry Acoustic to showcase British musical talent
2010
Pioneered runway live streaming with 'Burberry Bespoke' line
2018
Riccardo Tisci appointed as Chief Creative Officer
Modern Burberry & Digital Innovation
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