Burberry's legendary trench coat, originally designed for military use during World War I, became a staple in civilian wardrobes by the mid-20th century. Its distinctive features—epaulets, D-rings, and the signature check lining—have endured as symbols of British sophistication. By the 1960s, the Burberry check pattern (a camel, black, white, and red plaid) emerged as a status symbol, adorning scarves, handbags, and even umbrellas.

Modern Reinvention

In the 2000s, Burberry underwent a transformative digital revolution under Creative Director Christopher Bailey. The brand became a pioneer in social media luxury marketing, live-streaming runway shows, and fostering community through platforms like Art of the Trench. Today, under CEO Marco Gobbetti and Creative Director Daniel Lee, Burberry continues to blend heritage with contemporary aesthetics, embracing sustainability initiatives while expanding its presence in Asian markets.

"Burberry is one of those rare brands that manages to feel both historic and fresh simultaneously—a masterclass in balancing tradition with innovation."

Beyond apparel, Burberry has cultivated a robust portfolio including fragrances, leather goods, and accessories. Their latest collections often feature reimagined vintage elements alongside cutting-edge designs—proof that the brand remains as relevant today as it was over a century ago.

• 1856: Thomas Burberry opens first store in Hampshire, England
• 1891: London flagship debuts at 30 Haymarket
• 1920s: The iconic trench coat receives Royal Warrant
• 2018: Riccardo Tisci's "B Series" drops spark instant sell-outs