Burberry, a name synonymous with timeless elegance and British heritage, has captivated the world with its iconic designs and innovative spirit. Founded in 1856 by Thomas Burberry, the brand began as a small outfitter's shop in Basingstoke, England. From its humble beginnings, Burberry has grown into a global luxury powerhouse, renowned for its distinctive check pattern and pioneering fabric technology.

The Birth of a Legend

At the heart of Burberry's story is its founder, Thomas Burberry, a visionary who set out to create durable and functional outerwear. In 1879, he invented gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This innovation led to the creation of the iconic Trench Coat, designed originally for British military officers during World War I. The coat's signature features, such as the D-ring belt and epaulettes, remain integral to Burberry's designs today.

Burberry's commitment to quality and functionality soon garnered international acclaim. By the early 20th century, the brand had become a favorite among adventurers and explorers, including Roald Amundsen, the first man to reach the South Pole, and Ernest Shackleton, who wore Burberry on his Antarctic expeditions.

The Iconic Check Pattern

No discussion of Burberry is complete without mentioning its iconic check pattern. Introduced in the 1920s as a lining for the Trench Coat, the camel, black, red, and white check quickly became a symbol of luxury. By the 1960s, the pattern adorned scarves, handbags, and other accessories, cementing its status as a global fashion phenomenon.

However, the check pattern's widespread popularity also led to overexposure in the 1990s, prompting Burberry to reassert its exclusivity. Under the leadership of Chief Creative Officer Christopher Bailey, the brand revitalized its image, blending tradition with modernity and appealing to a younger, fashion-forward audience.

A Commitment to Innovation

Burberry has always been at the forefront of innovation. In 2009, it became one of the first luxury brands to embrace digital marketing, live-streaming its runway shows and launching interactive campaigns. This forward-thinking approach has allowed Burberry to connect with a new generation of consumers while maintaining its storied heritage.

Today, Burberry continues to push boundaries, combining cutting-edge technology with its rich history. From smart trench coats embedded with digital capabilities to sustainable fashion initiatives, the brand remains a trailblazer in the luxury industry.

Explore Burberry's Collection

If you're inspired by the legacy of Burberry, why not explore its latest collection? Visit this product spreadsheet

Burberry's journey from a small outfitter's shop to a global luxury brand is a testament to the power of innovation, quality, and timeless design. As the brand continues to evolve, one thing remains constant: its unwavering commitment to excellence.