Since its inception in 1856, Burberry
The Birth of the Trench Coat
One of Burberry's most significant contributions to fashion is the invention of the trench coat. Originally designed for British soldiers during World War I, the coat was crafted from gabardine, a weatherproof fabric developed by Thomas Burberry in 1879. The fabric was revolutionary, offering durability and breathability, making it ideal for the trenches. Today, the trench coat remains a cornerstone of Burberry's collections, symbolizing both practicality and sophistication.
The Iconic Check Pattern
Another hallmark of Burberry is its distinctive check pattern. Introduced in the 1920s as a lining for its coats, the tan, black, and red design quickly became a symbol of luxury. Over the decades, the check has appeared on everything from scarves to handbags, becoming instantly recognizable worldwide. Burberry has periodically reimagined the check to keep it fresh and relevant, ensuring its enduring appeal.
Global Expansion and Modern Innovations
Throughout the 20th century, Burberry expanded its reach beyond the UK, establishing itself as a global luxury brand. The company has continuously embraced innovation, from pioneering digital marketing strategies to incorporating sustainable practices. Under the leadership of creative directors like Christopher Bailey and Riccardo Tisci, Burberry has maintained its heritage while pushing boundaries in design.
A Commitment to Sustainability
In recent years, Burberry has made significant strides in sustainability. The brand has committed to becoming carbon-neutral and has launched initiatives like the ReBurberry Fabric Program, which repurposes leftover materials. Additionally, Burberry has introduced eco-friendly practices in its supply chain, ensuring that its products are as responsible as they are luxurious.
Explore Burberry Products
To discover more about Burberry's exquisite range of products, including its iconic trench coats and accessories, check out this comprehensive product guide. Whether you're a long-time admirer or new to the brand, this resource offers a detailed look at what makes Burberry a leader in luxury fashion.
In conclusion, Burberry's journey from a humble outfitter to a global luxury powerhouse is a testament to its enduring vision and adaptability. With its rich history, iconic designs, and commitment to innovation, Burberry continues to set the standard for modern elegance.