The story of Burberry

2025-03-12

As one of the world's most iconic luxury fashion brands, Burberry

Burberry invented gabardine in 1879, a breathable, weatherproof and tearproof fabric, which revolutionized rainwear. The iconic Burberry trench coat was developed for British military officers during World War I, featuring epaulettes, D-rings and a gun flap.

Burberry store front

In the early 20th century, Burberry expanded internationally, opening stores in Paris, New York and Buenos Aires. The brand became known for its distinctive check pattern, which was introduced in the 1920s as a lining for its trench coats.

Over the decades, Burberry has dressed numerous high-profile figures, including Humphrey Bogart in Casablanca and Eddie Redmayne in modern Burberry campaigns. The brand has also collaborated with celebrities like Romeo Beckham and Cara Delevingne.

Today, Burberry

Key Milestones in Burberry's History

  • 1856: Thomas Burberry opens his first store in Basingstoke
  • 1879: Invention of gabardine fabric
  • 1914-1918: Trench coat becomes standard issue for British officers in WWI
  • 1920s: Introduction of the signature Burberry check
  • 1960s: Burberry expands globally with stores in major cities
  • 2001: Christopher Bailey joins as creative director
  • 2018: Riccardo Tisci appointed as chief creative officer

Modern Burberry

With consistent quality, innovation and British sophistication, Burberry has secured its place as one of the world's most respected and recognized fashion houses that continues to adapt and thrive in the modern era while staying true to its roots.

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