The Legendary Tale of Burberry: A British Fashion Icon
Founded in 1856 by Thomas Burberry, Burberry started as a small outfitter's shop in Basingstoke, England. What began as a modest venture quickly transformed into a globally renowned luxury brand synonymous with sophistication, innovation, and timeless elegance.
The Birth of Gabardine: Revolutionizing Outerwear
In 1879, Thomas Burberry invented gabardine, a breathable yet waterproof fabric that reshaped rainwear. This groundbreaking material was crafted by tightly weaving yarn before waterproofing it, ensuring durability without sacrificing comfort. The invention laid the foundation for Burberry's iconic trench coats, originally designed for British military officers during World War I.
The Iconic Trench Coat Goes Global
By the 20th century, Burberry's trench coat became a civilian staple, adored for its functionality and refined aesthetic. Hollywood legends like Audrey Hepburn and Humphrey Bogart further catapulted its status, embedding it into pop culture. The coat's distinctive features—epaulets, storm shields, and the signature check lining—became hallmarks of the brand.
The Check Pattern: A Symbol of Luxury
Introduced in the 1920s as a lining for trench coats, Burberry's Nova Check
Under Bailey's leadership, Burberry embraced technology, live-streaming runway shows and launching digital-first collections. Initiatives like RFID-enabled clothing tags allowed customers to unlock exclusive content, merging physical and digital retail experiences seamlessly. Recently, Burberry pledged to reduce its carbon footprint by using recycled materials and sustainable practices. The 2023 "Burberry Classics" line featured coats made from upcycled fabrics, showcasing the brand's dedication to eco-conscious luxury. From wartime utility to runway glamour, Burberry's story is one of adaptation while staying true to its core: craftsmanship, innovation, and an unmistakable British essence. Explore its latest collections here
"Burberry is a rare brand that marries heritage with innovation. Its story spans wars, cultural shifts, and fashion revolutions." — Vogue UK
Digital Innovation and Modern Reinvention
Commitment to Sustainability
Key Milestones: