The Legend of Burberry: A Timeless British Fashion Icon

2025-03-30

For over a century and a half, BurberryBritish luxuryThomas Burberry, this iconic fashion house began as a modest draper’s shop in Basingstoke, England, but soon revolutionized outerwear worldwide.

From Humble Beginnings to Global Recognition

At just 21 years old, Burberry pioneered weatherproof clothing, introducing gabardineTrench Coathouse check lining.

Classic Burberry Trench Coat
The timeless Burberry trench coat remains a wardrobe staple worldwide (see product variations)

Signature Elements That Defined an Era

  • The Nova Check:
  • Equestrian Knight Logo:
  • Made in England Heritage:

Burberry's strategic globalization through royalty endorsements (King Edward VII) and polar exploration (Roald Amundsen) made it the choice of adventurers and aristocrats alike.

"I wanted my raincoat to be more than weatherproof—it had to breathe like skin" - Thomas Burberry

Modern Reinvention: Digital Meets Tradition

Under creative directors like Christopher BaileyRiccardo Tisci, Burberry embraced digital innovation while preserving heritage:

Year Milestone
2006 First luxury brand to livestream fashion shows
2011 Pioneered "see now, buy now" runway model

Today's product assortments (tracked in detail here) successfully blend archival styles with contemporary streetwear elements, epitomized by the small TB monogram and seasonal capsule collections.

Sustainability & Future Direction

  1. Launched luxury resale platform in China (2021)
  2. Carbon neutral commitment for 2040
  3. All plastic packaging eliminated by 2025

The brand continues setting trends through unexpected collaborations (Supreme, Vivienne Westwood) while remaining true to its heritage. As Burberry marks its third century, it stands as both fashion chronicler and innovator—the quintessential British house that dressed everyone from street style stars to wartime heroes.

Explore Burberry's full evolution and current collections through time via this product compendium, detailing seasonal key pieces across decades.

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