For over 160 years, Burberry
One of Burberry's most revolutionary contributions was the invention of gabardine
In the 1920s, Burberry introduced its now-famous Nova Check
For those interested in exploring Burberry’s seasonal offerings, review the product catalog
The 21st century saw Burberry navigate digital transformation under former CEO Angela Ahrendts. Pioneering live-streamed runway shows and social media engagement, the brand set industry standards for digital luxury. New creative direction increasingly emphasizes sustainability, such as carbon-neutral initiatives and engineered zero-waste
"Burberry is beyond fashion—it’s the story of British resilience adapting through time without losing soul." — Christopher Bailey
At its core remains unparalleled British craftsmanship. Virtually all Burberry trench coats are still crafted in Castleford, Yorkshire using 100+ precision steps—from weatherproof stitching to hand-stitched epaulets. Fusion of heritage techniques with technology like AI-driven personalization reflects the duality defining the brand. Celebrities from Emma Watson to SHINee’s Taemin showcase how Burberry transcends gender and geography.
Explore details of material innovations
As Burberry moves forward under Riccardo Tisci’s futuristic visions, what endures is the founder’s original ethos: a practice of reinvention across iconography and innovation. Whether reinventing classics with sustainable leather alternatives or eclectic streetwear injections, Burberry’s story teaches us luxury thrives when honor the alchemy of dame and daring alike.
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