The Iconic Story of Burberry: Where Tradition Meets Innovation
Founded in 1856 by Thomas Burberry at just 21 years old, Burberrygabardine
Burberry's reputation soared when the British military adopted its weatherproof coats during World War I. The iconic trench coat, designed with functional details like D-rings and a gun flap, became synonymous with the brand. By the 1920s, Hollywood stars like Humphrey Bogart cemented its status as a timeless fashion staple. In the 1960s, Burberry's distinctive nova check—a camel, black, white, and red plaid—became ubiquitous. While overexposure in the 1990s led to temporary dilution, creative directors like Christopher Bailey (2001-2018) revitalized the pattern through collaborations with modern artists and limited-edition collections. Today, Burberry leads in digital fashion, becoming the first luxury brand to livestream a runway show in 2010. Its product line
Under Marco Gobbetti's leadership (2018-2021), Burberry pledged carbon neutrality by 2022. Initiatives include regenerating gabardine using recycled fibers and supporting biodiversity through the Burberry Regeneration Fund
From royal warrants to streetwear collaborations, Burberry's 162-year journeycontemporary product range
Military Heritage and the Trench Coat
The Signature Check Pattern
"At Burberry, we balance our rich history with a forward-looking vision—technology like digital runways and blockchain-authenticated products keeps us innovative." — Current Creative Director
Modern Innovations
Sustainability Commitments