The Iconic Journey of Burberry: A British Luxury Legacy
For over 160 years, Burberry
In 1879, Burberry revolutionized rainwear by inventing gabardine, a breathable, weatherproof fabric. Unlike earlier stiff waterproof materials, gabardine was lightweight yet resilient, making it ideal for explorers and adventurers. The brand soon earned a royal warrant from King Edward VII and became synonymous with protective outerwear. Notably, explorer Sir Ernest Shackleton wore Burberry gabardine during his Antarctic expeditions in the early 1900s. Perhaps Burberry’s most legendary contribution is the trench coat. Originally designed for British Army officers during World War I, the coat featured functional details like epaulettes, D-rings, and a storm shield. Post-war, the trench transcended its military roots, becoming a fashion staple adored by civilians worldwide. Its distinct check pattern lining
By the mid-20th century, Burberry expanded beyond utility wear, embracing haute couture under designers like Christopher Bailey (creative director, 2001–2018). The brand’s signature check—often seen on scarves and accessories—became a status symbol, though its overuse in the 1990s led to intentional exclusivity strategies. Today, under Riccardo Tisci’s leadership, Burberry balances heritage with modernity, collaborating with artists and embracing streetwear influences while retaining classic appeal. In recent years, Burberry has prioritized sustainability, pledging carbon neutrality and ethical sourcing. Initiatives like the ReBurberry Fabric
Early Innovations: The Birth of Gabardine
The Iconic Trench Coat and Military Heritage
Cultural Evolution: From Function to Fashion
Sustainability and Future Vision