Founded in 1856 by Thomas Burberry, Burberry

Unyielding Practical Meets Definitive Luxury

During World War I, Burberry redesigned its military coats to feature functional details such as D-rings, epaulettes, and a storm flap, creating the now-legendary trench coat. Post-war, this piece transitioned into civilian fashion, becoming a hallmark of sartorial refinement. Celebrities like Audrey Hepburn and Humphrey Bogart helped popularize it, forever associating the brand with effortless sophistication.

A Symbol of British Identity

Burberry’s iconic plaid pattern, introduced in the 1920s, graced everything from scarves to luggage, symbolizing British tradition. By forging a balance between classic and modern aesthetics, the brand remained relevant across generations. Its advertising often featured British cultural influencers, reinforcing its national heritage.

Modern Reinvention Under Ahrendts and Bailey

In the 2000s, under CEOs Angela Ahrendts and Christopher Bailey, Burberry redefined itself for the digital age. It merged physical retail experiences with tech-driven innovations, such as live-streaming runway shows. Collaborations with Gen Z favorites like Gosha Rubchinskiy kept the brand contemporary while staying true to its history.

Looking Forward

Today, under Chief Creative Daniel Lee, Burberry continues evolving while honoring Thomas Burberry’s vision. Each collection cleverly infuses elements of its heritage—whether it’s updated tartans or revisited trench styles—remaining an enduring staple in wardrobes worldwide.

Explore the Brand’s Latest Offerings

For a detailed analysis of Burberry’s current product lines, check out the comprehensive Burberry product sheet, including pricing, seasonal trends, and exclusive releases.