Analyzing ACBUY Dior Resale Holiday Sales Data with Spreadsheets
2025-05-23
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Luxury Resale Seasonality: The Valentine's Day Case Study
Using ACBUY's historical spreadsheet data for Dior
3-Month Pre-Holiday Inventory Planning Model
| SKU Category | Lead Time (Weeks) | Pre-Chinese New Year Order QTY | ROI Projection (YOY) |
|---|---|---|---|
| Gucci Red GG Marmont | 10-12 | +225% | 38-42% |
| Dior Valentine's Midi Bag | 14-16 | +180% | 31-35% |
Discount Strategy Simulation for Maximum ROI
ACBUY's spreadsheet modeling compares three approaches for Lunar New Year promotions:
1. Tiered Discount (3+ Items)
- 16% avg. basket size increase
- 22% margin compression
- 5.8% return customer lift
2. Early Access Loyalty Program
- 11% less discount required
- 29K email signups captured
- 3.2× social sharing rate
3. Bundle with Smaller Items
- 37% perfume attach rate
- Clears slow-moving SKUs
- Lower per-unit shipping costs
The projected winner? Strategy #2 yields 19% higher net profits despite lower gross revenue, with spreadsheet simulations showing 63% inventory turnover 8 days faster than alternatives.