The Story of Burberry

2025-03-08

Burberry, a name synonymous with British luxury, has a rich history that dates back to 1856 when Thomas Burberry founded the brand in Basingstoke, England. Initially, the company focused on producing outdoor attire, but it wasn’t until the invention of gabardine in 1879 that Burberry truly made its mark. This innovative fabric, which was weatherproof yet breathable, revolutionized outerwear and became the foundation of the brand's success.

Throughout the years, Burberry has remained at the forefront of fashion and innovation. The iconic Burberry trench coat, first designed for British military officers during World War I, has become a timeless piece in both men's and women's wardrobes. The distinctive tartan pattern, known as the "Nova Check," was introduced in the 1920s and has since become a symbol of the brand's heritage.

In the late 20th and early 21st centuries, Burberry underwent significant transformations to modernize its image while staying true to its roots. Under the leadership of Chief Creative Officer Christopher Bailey, the brand embraced digital innovation, becoming one of the first luxury fashion houses to live-stream its runway shows. This forward-thinking approach has helped Burberry remain relevant in an ever-evolving industry.

Today, Burberry is celebrated for its ability to blend tradition with contemporary design. From its classic trench coats to its modern collections, the brand continues to influence global fashion. For those interested in exploring Burberry's product lineup, you can check out this detailed product guide

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