Since its establishment in 1856, Burberry has grown from a modest outdoor apparel retailer into one of the most recognizable luxury fashion brands in the world. Known for its iconic trench coats, distinctive tartan pattern, and commitment to British craftsmanship, Burberry's story is one of innovation, resilience, and timeless style.
From Humble Beginnings to Global Recognition
Thomas Burberry founded the company in Basingstoke, England, initially producing durable outdoor clothing designed to withstand the country's unpredictable weather. His most revolutionary invention came in 1879 with the creation of gabardine—a breathable, waterproof fabric that changed outerwear forever. This breakthrough led to the brand’s enduring reputation for functional yet stylish rainwear.
The Birth of the Trench Coat
During World War I, Burberry designed the Tielocken
Burberry’s beige, black, red, and white check pattern, introduced in the 1920s as a coat lining, is another hallmark of the brand. Though briefly overexposed in the 2000s, creative directors like Christopher Bailey and Riccardo Tisci skillfully reinvented it for modern audiences. Today, it subtly adorns everything from scarves to handbags, maintaining its prestige. Burberry's ability to balance tradition with modernity is key to its success. Under CEO Angela Ahrendts, the brand became one of the first luxury houses to embrace digital retail—streaming runway shows live and rolling out "see-now, buy-now" collections. This forward-thinking approach attracts both heritage lovers and younger shoppers. Like many heritage brands, Burberry has faced criticism over sustainability and production ethics. However, its recent commitments to becoming carbon-neutral and eliminating fur demonstrate an effort to evolve responsibly. As competition grows, revitalizing classics like the trench coat remains central to its strategy. For those interested in exploring Burberry’s best-selling pieces, an up-to-date product catalog
From trench coats to tech innovations, Burberry's nearly 170-year journey reflects a unique blend of British heritage and contemporary relevance. By continually reinventing while honoring its roots, the brand cements its status as a symbol of enduring luxury.The Signature Check Pattern
A Mastery of Adaptation and Innovation
Facing Challenges with Resilience
Conclusion