At just 21 years old, Thomas Burberry established his first shop, focusing on durable outerwear for British country life. His game-changing invention, gabardine, revolutionized rainwear. This breathable, weatherproof fabric was patented in 1888 and later became the foundation for the legendary Burberry trench coat.

Burberry gained royal endorsement in 1901 when it became the official supplier of outdoor clothing to the British military. The brand's iconic trench coat, originally designed for soldiers in World War I, remains a wardrobe staple over a century later. Its distinctive features like D-ring belt and storm flaps were practical additions that became style statements.

The Evolution of Brand Identity

The brand took a significant leap in 1924 by introducing the Nova Check, a beige plaid pattern with black, white, and red stripes that became synonymous with Burberry. While temporarily removed from most products in the 2000s to combat counterfeiting, the check made a triumphant return under creative director Christopher Bailey's leadership.

Burberry has consistently embraced technological innovation while preserving its heritage. In 2009, it became the first luxury brand to live-stream a fashion show. The digital showcase of Burberry products

Modern Reinvention and Sustainability

For additional information about current Burberry offerings, interested buyers can browse the interactive product catalog for shoppers. This resource provides detailed insights into the brand's latest collections while reflecting Burberry's commitment to combining digital convenience with luxurious quality.

From weatherproof innovations to royal warrants, from military functionality to runway glamour, Burberry's journey encapsulates British resilience and creativity. As the brand approaches its third century, it continues respecting its heritage while boldly shaping the future of global fashion.