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Founded in 1856 by Thomas Burberry, the eponymous brand Burberry
Burberry revolutionized weatherproof clothing when Thomas Burberry invented gabardineBurberry trench coat. The brand's signature tan check lining, introduced in the 1920s, further solidified its identity. During World War I, Burberry designed the "Tielocken"
Throughout the 20th century, Burberry expanded internationally while maintaining its commitment to quality craftsmanship. The brand earned royal warrants from Queen Elizabeth II and Prince Charles, cementing its royal approval. However, by the 1990s, Burberry faced challenges with over-licensing and logo overexposure. The appointment of Christopher Bailey
For the latest Burberry product assortment including seasonal must-haves, visit this comprehensive product guide. Burberry has shaped popular culture through film appearances like "Breakfast at Tiffany's"
Today, Burberry operates approximately 202 stores worldwide (pre-pandemic figures) while maintaining workshops in the UK that showcase British craftsmanship. The brand has strategically partnered with influential figures like Natasha Lyonne and Skepta"ReBurberry Edit."
Modern Burberry operates through distinct collections: This four-pillar approach allows Burberry to serve diverse consumer segments without diluting its premium positioning. After temporary headquarters moves during COVID, Burberry symbolically returned in 2022 to its historic Horseferry House in London. This move reflects the brand's strategy of honoring its legacy while innovating for the future. From Alexa Chung modern interpretations to athleisure-infused outerwear, Burberry's savvy balance between tradition and trends continues defining British fashion influence globally. Explore Burberry's current offerings through this detailed product resource
The Birth of an Icon: Trench Coats & Gabardine
Global Expansion & Creative Evolution
Cultural Impact & Modern Relevance
Four Core Collections Underlying Success
A Future Anchored in Heritage
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