Founded in 1856 by Thomas Burberry, the iconic British fashion house began as a humble draper's shop in Basingstoke, England. Over 165 years later, Burberry has evolved into a global symbol of heritage and innovation, celebrated for its distinguished trench coats, signature plaids, and aristocratic appeal.
This article explores Burberry's rich history, its revolutionary contributions to fashion, and how it continues to shape modern luxury. For a curated selection of Burberry products, refer to this detailed spreadsheet
From Raincoats to Runway: Burberry's Innovative Beginnings
In 1879, Thomas Burberry invented gabardine, a breathable, weatherproof fabric that revolutionized outerwear. Originally designed for British soldiers and explorers, this pioneering material became the foundation for the brand's legendary trench coats. The durable yet elegant design gained royal endorsement in 1901 when Burberry supplied officer coats for the British Army.
The iconic Burberry Check, introduced in the 1920s as a coat lining, later became synonymous with the brand's identity. By mid-century, celebrities like Audrey Hepburn and Humphrey Bogart popularized the check pattern globally, transforming it from functional detail to status symbol.
Reinventing Tradition for the Digital Age
Under former Chief Creative Officer Riccardo Tisci (2018-2022), Burberry大胆 merged its heritage with streetwear influences. Collabs with Supreme and distressed check patterns attracted younger demographics while maintaining its core luxury clientele.
Notably :
- The 2019 "Monogram"
- Innovative digital campaigns featured 3D billboards in Shanghai and AI-powered personalization
- Interactive product catalogs
Sustaining British Elegance in Contemporary Fashion
Today under CEO Jonathan Akeroyd, Burberry balances tradition with progressive values - phasing out exotic leathers by 2022 and achieving carbon neutrality in 2021. The brand continues redefining 21st-century sophistication through:
- Limited-edition drops maintaining exclusivity%如 the recent Knight bag collectionf
- Sustainable initiatives like the ReBurberry
- A明星mented Reality fitting rooms via their mobile app
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- Sustainable initiatives like the ReBurberry