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Founded in 1856 by Thomas Burberry, a 21-year-old draper's apprentice, Burberry
In 1879, Burberry revolutionized rainwear with the invention of Gabardine, a breathable, weatherproof cotton fabric. This breakthrough material was tightly woven and waterproofed before threading, making it lightweight yet durable. The British military adopted Gabardine coats during World War I, which later evolved into the legendary Burberry trench coat—a staple in modern wardrobes. A pioneer in digital innovation, Burberry was among the first luxury brands to livestream fashion shows (2010) and implement RFID-tagged clothing (2017) for enhanced customer engagement. Their London flagship store on Regent Street blends immersive technology with retail, symbolizing their "see now, buy now" philosophy. Discover their latest collections, showcased in this detailed product spreadsheet, blending heritage designs with cutting-edge trends. Under CEO Marco Gobbetti, Burberry launched the "Reburberry Edit" (2020), a碳中和 collection using recycled nylon and Econyl. The brand aims to become climate-positive by 2040, reflecting its dedication to environmental responsibility. From royalty (worn by Queen Elizabeth II) to pop culture (donned by Audrey Hepburn), Burberry's legacy endures. With Daniel Lee now as Chief Creative Officer, the brand continues to redefine British luxury, proving that innovation and heritage can coexist beautifully.
Innovation in Textiles: The Birth of Gabardine
Burberry in the Digital Age
Commitment to Sustainability
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