The Iconic Story of Burberry: From Humble Beginnings to Global Luxury

2025-03-28

The Birth of a British Legacy

Founded in 1856 by a 21-year-old Thomas Burberry, the brand started as a small outfitter’s shop in Basingstoke, England. Originally focusing on outdoor attire, Burberry revolutionized rainwear by inventing gabardine

The Trench Coat and Military Influence

Burberry’s most iconic product, the Trench Coat, emerged during World War I. Designed for British officers, the coat featured epaulets, D-rings, and a storm shield—functional elements that endure today. The brand’s check pattern (officially called the Nova Check), introduced in the 1920s as a coat lining, later became synonymous with Burberry’s identity, though it faced overexposure in the 2000s before staged a deliberate resurgence.

For a curated selection of Burberry’s modern trench coats and accessories, explore this product catalog.

Modern Reinvention and Digital Prowess

Under CEO Marco Gobbetti and creative director Riccardo Tisci (2018–2022), Burberry shed its "heritage-only" image with streetwear-inspired collections like the TB monogram

Sustainability and Cultural Impact

Burberry has faced criticisms for past controversial product burnings

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