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Burberry’s most iconic creation, the trench coat, was born out of necessity. In 1879, Thomas Burberry invented gabardine, a revolutionary waterproof yet breathable fabric. This innovation caught the attention of the British military, leading to the design of the "Tielocken"
In the 1920s, Burberry introduced its now-famous Nova Check—a camel, black, red, and white plaid pattern. Initially used as a coat lining, the check quickly became a status symbol. Although it faced overuse in the late 20th century, creative directors like Christopher Bailey reimagined it in the 2000s, blending tradition with contemporary style. Explore the brand’s current designs in this detailed product spreadsheet
Burberry has adeptly balanced heritage with innovation. Under Christopher BaileyTB Monogram" (inspired by founder Thomas Burberry’s initials) and collaborations with musicians reflect its younger audience appeal while honoring its roots. Each collection seamlessly merges British countryside aesthetics with urban sophistication. Check the attached product list
From royal warrants to red carpets, Burberry’s journey—rooted in practicality and elevated by creativity—continues to redefine luxury. The brand’s ability to "weather the storm"
The Evolution of the Signature Check
From Heritage to Modernity
Burberry’s Enduring Values
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