World War I cemented Burberry’s status as a cultural icon. The brand designed the military-grade Trench Coat, featuring epaulets, D-rings, and a storm flap—functional details that became hallmarks of high fashion. Post-war, the coat transitioned into civilian wardrobes, adored by style icons like Audrey Hepburn and Humphrey Bogart. Today, it remains a best-seller, continually reimagined in seasonal collections.

The Nova Check: A Signature Pattern

In the 1920s, Burberry introduced the Nova Check, a beige, black, white, and red plaid that graced linings, scarves, and umbrellas. By the 1960s, it became synonymous with the jet-set elite—only to face overexposure in the 2000s. Under creative director Christopher Bailey’s leadership, the pattern was revitalized through limited-edition collaborations, restoring its exclusivity.

"Burberry is more than a brand; it’s a cultural archive of British resilience." — Fashion Historian, V&A Museum

Digital Innovation & Modern Reinvention

Burberry pioneered luxury’s digital frontier. In 2006, it live-streamed its runway shows, later leveraging augmented reality for exclusive product drops. Under Riccardo Tisci’s direction since 2018, the brand embraced streetwear elements, merging its heritage with youth culture through bold graphics and monochrome campaigns.

Key Milestones

• 1912:
• 1955:
• 2021: