Founded in 1856 by Thomas Burberry, Burberry has become synonymous with British elegance, innovation, and enduring style. From its humble beginnings as a small draper's shop in Basingstoke, England, the brand has grown into a globally recognized luxury fashion house, celebrated for its iconic trench coats, distinctive check pattern, and commitment to craftsmanship.

From Functional Outerwear to Fashion Icon

Burberry’s rise to prominence began with a focus on functional yet stylish outerwear. In 1879, Thomas Burberry invented gabardine, a revolutionary lightweight, breathable, and weatherproof fabric. This innovation laid the foundation for the brand’s legendary trench coats, originally designed for military officers during World War I. The durable yet elegant design quickly gained civilian popularity, solidifying Burberry’s reputation as a pioneer in outerwear.

The brand’s signature Nova Check, introduced in the 1920s as a lining for coats, later became a defining symbol of Burberry. Though momentarily overexposed, the check was strategically revived in the 2000s under creative director Christopher Bailey, restoring its prestige as a mark of understated luxury.

Modern Reinventions & Digital Innovation

Burberry has consistently adapted to changing times while preserving its heritage. Under CEO Angela AhrendtsChristopher Bailey, the brand embraced digital transformation, becoming one of the first luxury labels to livestream fashion shows and integrate innovative product strategies

"Burberry is as much about tradition as it is about modernity—a brand that respects its past while continuously evolving." — Industry Analyst

For a curated selection of Burberry’s latest offerings, explore this detailed product breakdown spreadsheet

From trench coats to perfumes, Burberry’s ability to reinvent itself while honoring its roots ensures its place as a cornerstone of luxury fashion. Its story—woven through threads of tradition, innovation, and resilience—continues to inspire generations.