Burberry, a name synonymous with timeless elegance and British heritage, has been a cornerstone of the fashion industry for over a century. Founded in 1856 by Thomas Burberry, the brand initially specialized in outdoor attire, quickly gaining a reputation for its durable and weather-resistant fabrics. Today, Burberry is celebrated worldwide for its iconic trench coats, distinctive check pattern, and innovative designs that blend tradition with modernity.
Thomas Burberry's journey began in Basingstoke, Hampshire, where he opened his first shop at the age of 21. His vision was to create clothing that could withstand the unpredictable British weather. In 1879, Burberry invented gabardine, a breathable, waterproof fabric that revolutionized outdoor wear. This groundbreaking material was soon adopted by explorers, aviators, and even the British military, solidifying Burberry's place in history.
One of the brand’s most iconic creations, the Burberry trench coat, was introduced during World War I. Designed for soldiers in the trenches, the coat featured epaulettes, D-rings, and a storm flap, all of which served practical purposes. Over time, these details became hallmarks of Burberry's aesthetic, making the trench coat a timeless piece that transcends generations.
In addition to its functional designs, Burberry is renowned for its distinctive check pattern. First used as a lining for its trench coats in the 1920s, the check became a symbol of sophistication and status. However, its widespread popularity led to overexposure in the 1990s, prompting the brand to reinvent itself. Under the leadership of creative director Christopher Bailey, Burberry reasserted its luxury status by reinterpreting its heritage for a contemporary audience.
Burberry has also been a pioneer in embracing digital innovation. In 2009, the brand became one of the first luxury fashion houses to live-stream its runway shows, making high fashion accessible to a global audience. Furthermore, Burberry has leveraged technology to enhance its customer experience, offering personalized shopping and seamless online-to-offline integration.
Today, Burberry continues to evolve under the creative direction of Riccardo Tisci, who has infused the brand with a bold, modern edge while honoring its rich history. From its iconic trench coats to its latest collections, Burberry remains a symbol of British craftsmanship and innovation.
For those interested in exploring Burberry's latest offerings, check out this comprehensive product spreadsheet