The State of the AJ Proxy Market
The Air Jordan (AJ) proxy marketHas the AJ proxy market finally reached saturation?
While the competition for headline-grabbing drops is fiercer than ever, saturation is largely a matter of perspective. The market for the most sought-after models is saturated, but vast opportunities remain hidden in plain sight for those who know where to look. The key to success is no longer just brute force and luck; it's data-driven strategy.
Introducing the Bbdbuy Spreadsheet: A Tool for the Discerning Reseller
This is where tools like the Bbdbuy spreadsheet
The spreadsheet typically analyzes metrics such as:
The "Cold Model" Mining Strategy: A Step-by-Step Guide
Mining for "cold models" or hidden gems requires a shift from chasing hype to predicting value. Here’s how to leverage the Bbdbuy spreadsheet for this strategy.
Step 1: Filter for Undervalued Metrics
Instead of sorting by "Highest Price," reverse your approach. Filter the spreadsheet for models that show:
- Low Recent Sell-Through Rate:
- Stable or Slowly Appreciating Value:
- High Price Disparity:
- Stable or Slowly Appreciating Value:
Step 2: Identify "Sleepers" with Cultural Relevance
Use the spreadsheet to cross-reference data. Look for models that are:
- Older Retros (e.g., AJ3-AJ8):
- Team Jordan or Lifestyle Models:
- City & Regional Exclusives:
- Team Jordan or Lifestyle Models:
Step 3: Correlate with External Trends
The spreadsheet provides data, but context is king. Pair your findings with real-world trends:
- Is a certain celebrity or influencer recently spotted wearing an older, forgotten model?
- Is there a resurgence in a particular colorway (e.g., "Columbia" blue) that is making older releases relevant again?
- Check fashion trends. Is suede or nubuck becoming popular again, making models heavy in those materials potential targets?
The Bbdbuy data might show a sudden, slight uptick in searches for a specific model days or weeks before the mainstream media catches on.
Conclusion: Beyond Saturation to Strategic Opportunity
Yes, the market for the most hyped AJ releases is saturated. However, declaring the entire AJ proxy market saturated is a misconception. It has simply evolved. The low-hanging fruit is gone, replaced by a more complex ecosystem where success is dictated by research, analytics, and niche targeting.
Tools like the Bbdbuy spreadsheet