Prada代购客户画像构建：acbuy spreadsheet的深度分析
2025-08-02
Introduction
The luxury resale market, particularly for brands like Prada, has witnessed exponential growth in recent years. With the rise of daigouacbuy spreadsheets
Understanding acbuy Spreadsheets
Acbuy spreadsheets are data-rich documents consolidation purchasing patterns, preferences, and demographics across daigou
Key Client Personas
Persona 1: The Trend-Driven Urbanite
Frequently purchases new-season Prada items marked as ‘limited edition’
Persona 2: The Classic Collector
Prioritizes timeless Prada pieces (notebooks show 67% repeat purchases of Galleria
Behavioral Insights
| Metric | Trend-Driven | Classic Collector |
|---|---|---|
| Purchase Frequency | 5x/year | 2x/year |
| Avg. Order Value | $1,200 | $2,850 |
Data variance confirms: Classic Collectors yield higher CLV
Implementation Strategy
- Optimize WeChat Mini-Programs for Persona 1’s mobile-first behavior
- Develop exclusive pre-orders for Persona 2 based on spreadsheet wishlist data
- Adjust pricing tiers according to location clusters (CN/HK vs. Western markets)
Conclusion
Acbuy spreadsheet analytics unveil actionable segmentationdaigou