Home > Leveraging Auto-Translation and Sentiment Analysis for Acbuy Reseller Feedback

Leveraging Auto-Translation and Sentiment Analysis for Acbuy Reseller Feedback

2025-07-31
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International platforms like Acbuy

Automated Translation & Keyword Tagging

Workflow:

  • Google Translate API converts all text to the merchant's preferred language
  • NLP algorithms classify keywords (e.g., "packaging damaged", "late delivery", "authenticity concern")
  • Example: Japanese review "ACBUYナイキ転売品の梱包破れ" → tagged as "packaging/Nike/reseller"

Visual Problem Identification

Case Study:

  • "包装破损" (packaging damage) appeared 89x, mainly in Japanese feedback
  • "slow shipping" dominated English comments (72 mentions)

Data-Driven Improvements

The merchant took corrective actions:

  1. Added double-layer bubble wrap for East Asia shipments
  2. Switched to DHL Express for English-speaking markets
  3. Satisfaction scores rose 37% (Japanese) and 29% (English) within 3 months
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