Harnessing Search Trend Data for Smarter Purchasing
Key advantages include:
- Real-time popularity ranking of 250+ Adidas SKUs
- Automated keyword clustering (e.g. "Solarboost" vs "Solar Glide")
- Historical trend analysis back to 2018 season launches
Seasonal Demand Forecasting Models
Winter 2023 data shows predictable surges for specific categories:
Product Category | Avg. Winter Increase | Peak Sales Weeks |
---|---|---|
Running Shoes (Boost variants) | 18-22% | Jan W2-W4 |
Training Apparel | 33-40% | Dec W1 - Feb W3 |
Retro Sneakers | 12-15% | Nov W4 - Dec W2 |
The Pandabuy algorithmic adjustment feature automatically scales (orders ±25%) based on these historical patterns three months before seasonal shifts.
Geographic Preference Mapping
Combining search trends with shipping data reveals stark regional variations:
Terror Run styles
Three-stripe track pants (11.3% of Germany's winter requests vs. 2.7% in UK markets)
Our dynamic ad templates auto-localize by:
- Importing regional performance data from Pandabuy sheets
- Applying location-specific price adjustments (±5-8%) Generating targeted creatives with local currency/influencer imagery
Implementation Guide
Download our pre-configured Adidas template sheets
1. Connect your Pandabuy API key
2. Set seasonal adjustment parameters (recommended: ±22%)
3. Define priority regional markets
4. Schedule weekly data pulls (Sundays 00:00 UTC advised)