Leveraging Hoobuy Spreadsheet Data for Smarter Purchases
For cross-border Adidas resellers on Hoobuy.mobi, scraping search trend data provides a competitive advantage. By creating automated Hoobuy spreadsheets that track keywords like "Ultraboost 22" or "Gazelle Indoor", sellers can:
- Identify rising product trends -2 weeks before peak demand
- Analyze regional popularity across Chinese provinces
- Capture long-tail search variations (e.g., "white Ultraboost women's size 38")
Example:
Seasonal Demand Adjustment Algorithm
| Category | Seasonal Adjustment | 2023 Demand Spike |
|---|---|---|
| Winter Running | +20% Nov-Jan | Ultraboost 22 CCPM* +31% |
| Summer Lifestyle | +35% May-Jul | Gazelle (+29%), Samba (+62%) |
*CCPM = Cost Per Thousand Impressions
Geo-Targeted Advertising Strategy
- Feed scraped search data into Google Data Studio
- Cluster buyers by province and search intent
- Create hyper-targeted Douyin/WeChat ad sets:
- Colder regions: Highlight thermal tech (e.g., Terrex Free Hiker)
- Coastal cities: Emphasize lifestyle models (Ozweego, NMD)
The automated spreadsheet (=IMPORTHTML()
Take your Hoobuy reselling to the next level: Analyze your niche's search trends today.