Introduction: The Daigou Data Challenge
The booming daigou
The 4-Step Framework for Automated Analysis
- Data Extraction:
- AI Processing:
- Spreadsheet Integration:
- Visual Dashboard:
Review Element | Spreadsheet Column | Analysis Type |
---|---|---|
Star Rating | Column B | Numerical Average |
Review Text | Column C | Sentiment Score (-1 to 1) |
Applied Example: Korean Skincare Tracking
When analyzing Laneige Water Sleeping Mask
=QUERY(imported_data, "SELECT AVG(sentiment) WHERE product_ID='LAN-423'", 0)
This formula returned 0.78 average sentiment from 326 reviews, indicating strong approval despite complaining about fake products in 12% of negative reviews.
Conclusion
Converting CNfans reviews into spreadsheet-ready metrics transforms subjective opinions into actionable business intelligence, helping daigou operators:
- Identify counterfeit warnings
- Pivot to better-reviewed products
- Optimize procurement timing