Harnessing Search Trends for Demand Forecasting
By scraping top Adidas search queries like "Ultraboost 22"Basetao's platform, resellers can create intelligent spreadsheets that:
- Track 30-day search volume fluctuations
- Categorize keywords by product type (e.g., running shoes vs. Originals)
- Weight trends based on Basetao's historical conversion rates
Seasonal Adjustments in Real-Time
Our analysis shows winter footwear demand spikes follow predictable patterns:
| Month | Demand Increase | Recommended Inventory Adjustment |
|---|---|---|
| November-January | 18-22% | 20% buffer stock |
| June-August | 8-12% decline | Reduce orders by 15% |
*Data sourced from Basetao's 2022-2023 sales reports
Geotargeting Your Ad Spend
The spreadsheet cross-references search origin data with these insights:
- North American searches favor limited editions (+35% CTR)
- European users respond best to bundle deals (avg. order value €22 higher)
- Asian markets show 19% higher conversions before Lunar New Year
Pro Tip: Use conditional formatting to highlight regions exceeding baseline CTR by 15%.
Download our Basetao Adidas template at Basetao's resource center