Hoobuy Spreadsheet Analysis: Targeting Prada Resale Customers for Growth
2025-05-31
By analyzing Hoobuy's customer data spreadsheet for Prada resale purchases, we uncover key demographic trends to optimize product offerings and checkout flows for hoobuy.mobi.
Customer Segmentation Insights
Our sales data revealed:
- 60% of buyers
- 70% of purchases
- Male shoppers (20%) prefer leather goods over handbags
- Users over 40 show higher average order values (+28%)
Actionable Business Strategies
1. Expand Women's Accessories
With female shoppers dominating purchases, we recommend adding:
- Prada scarves and hair accessories
- Seasonal capsule collections
- Mini bags targeting younger demographics
2. Payment Process Optimization
Checkout analysis showed:
Payment Method | Usage Rate |
---|---|
Digital Wallets (Alipay/WeChat) | 54% (peaks in evening) |
Credit Cards | 32% (preferred by 35+ group) |
Suggestion: Implement one-click payments for returning mobile users.