Thomas Burberry, a former draper's apprentice, opened his first store with a vision to create durable and weather-resistant clothing. In 1879, he revolutionized outerwear by inventing gabardine, a breathable and waterproof fabric. This innovation laid the foundation for the brand's success, as it quickly gained popularity among explorers, aviators, and adventurers. The Burberry trench coat, introduced during World War I as part of the British military uniform, became a lasting symbol of practicality and sophistication.

The Iconic Check Pattern

One of Burberry's most recognizable trademarks is its check pattern, first introduced in the 1920s as a lining for trench coats. The distinctive camel, black, white, and red design became synonymous with the brand and has since been incorporated into a wide range of products, from scarves and handbags to runway collections. Despite occasional shifts in fashion trends, the Burberry check has remained a timeless classic, embodying the brand's heritage and versatility.

Modern Innovations and Sustainability

In recent years, Burberry has embraced modern technology and sustainability to stay ahead in the competitive fashion industry. The brand has launched innovative campaigns, such as its "see now, buy now"comprehensive product spreadsheet.